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The average American child will witness 200,000 violent acts on television by age 18

Parashah Plays: For Children of All Ages [Richard J Allen, Richard J

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While multiple factors influence eating behaviours and food choices of youth, two potent forces are television (TV) viewing and exposure to TV food advertising. In the United States, children and adolescents watch TV for almost four and a half hours each day.1 During this time, children between the ages of 2 to 12 are exposed to up to a total of 38 minutes of advertising each day. Food advertising accounts for half of all advertising time in children’s TV programs. Children between 2 to 7 years see 12 food ads and those between 8 to 12 years see 21 food ads each day, or 7,609 ads each year.2 While some data indicate that food advertising to young children has decreased since a peak in 2004,3 the number of food advertisements and the types of foods advertised remains disturbing.

Media and Young Minds | From the American Academy …

Young People Are Watching, but Less Often on TV - The …
Despite the industry’s positive actions to promote healthy lifestyles to children, companies continue to fail to protect children and adolescents from advertising unhealthy products as close to 69% of all advertising by companies participating in the coalition was for poor nutritional quality.40 The food/beverage industry’s self-regulation addresses the health needs of children ages 12 and younger leaving a large population of youth who have greater purchasing power and more autonomy to make food choices. Policies for nutrition and marketing standards should be implemented and enforced by federal, state and local governments in order to achieve uniform protection of the diets and health of children and youth.


"Media's Influence on Youth" by Glen Dawursk, Jr.

reported that children’s television viewing had reached an eight-year high
Although there is a substantial scientific evidence demonstrating the link between duration of TV viewing and children as well as TV viewing behaviour and future adiposity,18,32 fewer studies have shown a direct association between exposure to TV advertisement and obesity. Studies have also found a link between fast food restaurant advertising and body mass index,33 indicating that if fast food advertising was banned, it would reduce the number of overweight 3 to 11 year old children by 18%.33 Given the challenges involved in directly assessing the effect of advertising on obesity, simulation studies have been conducted. According to these studies, in the absence of TV advertising for food, the rate of overweight and obesity for 6 to 12 year old children would have been reduced by about 25% and 40%, respectively.34,35

Recent findings indicate that food marketing to ethnic minority groups has increased in the past decade.26 There are racial disparities in media use and the greatest differences are for TV time.1 However, research on TV viewing and food advertising practices targeting ethnic minority populations is still scarce. The few available studies show that a higher proportion of food advertisements seen by black children are for fast food restaurants or they are higher in sugar than advertisements seen by white children.14,27-29 Hispanic preschool children see almost 300 advertisements for fast foods each year on Spanish-language channels alone.30 Given the high rates of overweight and obesity among minority children and the higher consumption of sugar-sweetened beverages by African American and Hispanic 31 than white children, these findings are especially concerning.

2 Children Among 4 Dead In Bloomington House Fire « …

The U.S. has a few regulations regarding TV food and beverage advertising to children, including industry self-regulatory policies. However, federal agencies have limited power to regulate against unfair and deceptive advertising practices to children.37 In 2006, in partnership with the Council of Better Business Bureau’s Children’s Food and Beverage Advertising Initiative (CFBAI), a coalition of food companies pledged to improve the nutritional quality of foods advertised to children under the age of 12 years.38 Also, the IOM committee has offered 10 recommendations to address activities by the food industry and public sector to support a healthful diet to children and adolescents.6 A review evaluating the progress made by industry stakeholders in marketing healthful foods to children revealed that food and beverage companies made some progress in promoting healthier products, but that limited progress was made by restaurants, industry trade associations and the media.38 Despite the reported progress, overall TV food advertising to young children has increased by 9% between 2008 and 2010.39 In addition, more than a quarter of all food/beverage advertising to children is from companies that do not participate in the coalition, including the majority of fast food establishments.38,40

The Social Impact of TV - Part I - CyberCollege

Children are televisions largest audience, as Morris shows, “Children aged two to five look at the TV tube on an average of 28.4 hours a week; those between the ages of six and eleven average 23.6 hours a week”.

81% of children ages 2-7 watch TV alone and unsupervised

Students will:
1. Assess the popularity of various television shows aimed at people their age and the appropriateness of the content of these shows for different ages.
2. Investigate the current television rating system and the content descriptors it incorporates by defining the descriptors for different age groups and then comparing their definitions to an official description of the rating system.
3. Examine what the new V-chip technology does and various reactions to it by reading and discussing “The V-Chip Arrives With a Thud.”
4. Develop a survey related to the featured article to be distributed to the student population of the school.
5. Distribute the survey to other people outside the population of the school; calculate and analyze the results of the survey and relate them to the reactions to the V-chip as discussed in the featured article.