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Chapter 5, "Building Blocks," applies the principles of Natural Capitalism to construction and real estate development industries.

Natural Capitalism: Service and Flow Economy | reni rosari

How natural is capitalism to human nature? - Quora

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"Teasing apart the strands of the intricate web of Curitiban innovation reveals the basic principles of Natural Capitalism at work in a particularly inspiring way."(307) Resources are used frugally. New technologies are adopted. Broken loops are reclosed. Toxicity is designed out, health in. Design works with nature, not against it. The scale of solutions matches the scale of problems. "The existence of Curitba holds out the promise that it will be first of a string of cities that redefine the nature of urban life."(308)

What are the four principles of natural capitalism? - …

It discusses the natural capital of forests, which is now being depleted for building materials and paper.
Many our University's departments exist to address the subjects of this book. We are located where crucial intersections and practical applications can take place. We're blessed with resources that are often treated with the outmoded attitudes of the old industrialism. If Cal Poly can turn around to become an "early adopter" of Natural Capitalism, we can help bring along the rest of the world.


Service and flow economy is the third principle of natural capitalism

The change in accounting procedures which Natural Capitalism demands requires a change of mental models. The largest institution addressing mental models is our schools.(315) Colleges, universities and public schools can change their impact on the environment in two fundamental ways. "They create the citizens, MBAs, engineers and architects that create our world. At the same time they spend $564 billion a year to do so, including 17 billion annually in new construction on colleges and universities." According to David Orr of Oberlin, a leader of the campus ecology movement, "...changing the procurement, design and investments made by our educational systems represents a hidden curriculum that can teach as powerfully as any overt curriculum."

In "Human Capitalism," the book's next-to-last chapter 14, the authors dramatically shift emphasis from natural capital to human capital, applying the "...same design philosophy, to achieve the same elegant frugality, with which whole-system engineering meets technical demands by delivering multiple benefits from single expenditures." This chapter in itself has the impact of a whole book. It's a vivid and plausible description of a Utopia, one whose actual existence is confirmed by numerous city websites, another book by Bill McKibbon, and a video available locally at Insomniac Video.

Natural Capitalism: Path to Sustainability? - ScienceDirect

Solutions to these growing problems are provided by alternative agricultural practices employing principles of natural capitalism. As opposed to the Green revolution, "Ecoagriculture" substitutes good husbandry and local seed for otherwise purchased inputs. Resource productivity can be increased in biomimetic, closed-loop, nontoxic innovations such as

Review of Natural Capitalism by Paul Hawken, Hunter …

Three ways for New Industrialism to deal with this waste of natural capital are to reduce demand, make production more efficient and increase recycling.

Natural Capitalism - P2P Foundation

Eliminating income tax would promote employment, since employees will not be as expensive to hire. Lower labor costs will reduce the rate of return required from investments and thereby benefit the environment, since the higher rate of return required on investment, the greater the likelihood of liquidation of natural capital.(166)

Natural Capitalism, Inc. | LinkedIn

At the same time government provides minimal support for clean technologies that can benefit the environment. One way of overcoming barriers to investment in natural capital is by tax shifting--a scheme that can appeal to conservatives and liberals alike. The authors propose to eliminate personal and employer taxes on labor--all income and payroll taxes--and to shift those taxes to sources of resource depletion, waste and pollution, like

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Obstacles to such investment in natural capital are perverse and often hidden subsidies by governments that promote abuse and waste--to the tune of $1.5 trillion per year.(161) For example: