• What Is Macromarketing? - wiseGEEK
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Director of Global Macro Jurrien Timmer shares his expert views on the month’s market movements.

Macromarketing School of Thought by Umut Kisa on Prezi

Macromarketing School of Thought ..

Micro and macro refer to economic environments within which marketing takes place
A useful framework for performing a situation analysis is the 5 C Analysis. The 5C analysis is an environmental scan on five key areas especially applicable to marketing decisions. It covers the internal, the micro-environmental, and the macro-environmental situation. The 5 C analysis is an extension of the 3 C analysis (company, customers, and competitors), to which some marketers added the 4th C of collaborators. The further addition of a macro-environmental analysis (climate) results in a 5 C analysis, some aspects of which are outlined below.

Micro and Macro Marketing Essay - 946 Words

“MACRO’s team showed that they were very knowledgeable about the market and did a thoughtful and thorough job.”
Great question! While macro influencers come with a higher price tag, they tend to be significantly more cost effective than micro influencers. As a general rule, the higher an influencer’s follower count is, the lower their CPM will be. This means that in many cases, macro influencers will actually be a more efficient use of marketing resources than micro influencers.


Macro Marketing, LLC in Severn, MD | Company Info & …

There are two kinds of external marketing environments; micro and macro. These environments’ factors are beyond the control of marketers but they still influence the decisions made when creating a strategic marketing strategy.

One thing that wasn’t taken into consideration is budget! While fees of macro influencers explode this is quite a topic. What is the cost per reached or engaged follower!?
Of course this can’t be delivered from public sources but it is still missing within the take aways.
We worked with both macro and micro influencers and while the fees of macro influencers mostly were clearly above 20k some micro influencers didn’t even charge any money or at least not that much.

Micro and Macro Environment Factors | Oxford College …

Capitalism was under attack with growing concern on aggressive marketing
Micro system behavior consists of directly observable goal-motivated activities of individuals, groups, and organizations, whereas macro system behavior consists of statistical aggregation of micro system behavior.

The Impact Of Micro and Macro Environment Factors on Marketing.

(Fisk, 1967)
Halloway, 1974
He visualised marketing as an activity of society
Re-emerge of the school
University of Colorado organised the first macromarketing seminar.
What is the area for Macromarketing School
Life Supply Support
Quality and Quantity
Mobilizing and utilizing economic resources
Societal Consequences
Nomological approach: No criterion, vague definition and theory.

Predictability : As the values change, no predictability offers

Testability: There is an emerging consensus about the domain and testability is possible

Empirical Support: There is an emprical support but limited generalization facility.

Comprehensiveness: Macro marketing school is very comprehensive in its scope and nature

Simplicity: The concepts of macro marketing are difficult to communicate to others and implement in practice.

As a discipline
Macro marketing school is fairly weak on syntax criteria and simplicity but stronger on semantics criteria and richness
Macro marketing school of thought emerged referring the role and impact on society at the macro level.
Switch Tactics
Even before there were
some acedemic writers as
Vaile, Grether, Cox (1952)
stated business ethics in
their work.
The economics of equalisation the strategy and mechanisms of marketing management, and the
social consequences of marketing activity (Fisk, 1967)
The first editor of Journal of Macro marketing
Macro marketing school become dormant after Halloway passed to consumerism and Fisk passed to international marketing
Shelby Hunt (1977)
"Macro marketing is a multi-dimensional construct and a complete specification should include the following; macro marketing refers to the study of (1) marketing systems (2) the impact and the consequences of society on marketing systems"
Macro marketing school is neither managerial or policy maker school
Kotler suggests that marketing is increasingly becoming a political exercise

Micro & Macro Marketing Rivista quadrimestrale

For instance, in microeconomic analysis we study the demand of an individual consumer for a good and from there we go to derive the market demand for a good (that is demand of a group of individuals for a good).