• Loyalty - Wikipedia
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Allegiance definition, the loyalty of a citizen to his or her government or of a subject to his or her sovereign. See more.

Customer Loyalty - What is it? How Can You Measure …

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Definition: Employee Loyalty is the extent to which the personnel are faithful to the organization, having feelings of bonding, inclusion, care, responsibility and devotion towards it.
It can also be described as the extent to which there there is a general willingness among employees to make an investment or personal sacrifice for the good of the organization.

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Definition: Employee Loyalty is the extent to which the personnel are faithful to the organization, having feelings of bonding, inclusion, care, responsibility and devotion towards it. It can also be described as the extent to which there there is a general willingness among employees to make an investment or personal sacrifice for the …
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What we are looking at is measuring those attitudes as well as behaviors that we know make up this concept of loyalty. For example, some of the important attitudes and behaviors expected of a loyal customer include:

 

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It means a deep sense of loyalty. Unless an officer has character nothing he can do can cause his men to love and respect him. ~ General Albert …
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Migrating Loyalty Segments
The ultimate goal of your actions should not only be improvement of performance perceptions but, in the end, increasing the percentage of your customers who are loyal to your company/organization. Go back to the first table and look at the annual revenue spend. In this example the Loyal customer segment spends an average of about $6,000 – $8,000 per year more than the other segments. While not shown here, annual profit margins are typically higher as well. It is usually the case that loyal customers:

Premium Loyalty Premium loyalty, the most leverageable of the four types, prevails when a high level of attachment and repeat patronage coexist. This is the preferred type of loyalty for all customers of any business.
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Applying this loyalty model to individual companies requires breaking down the customer relationship into its various aspects – starting with day to day activities and ending with important attitudes, known to influence loyalty. Identification of organization-specific model elements generally begins with an . This phase identifies all potentially relevant reasons for customer loyalty and becomes the basis for subsequent qualitative measurement.


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Business success means having desirable customers who are strongly tied to your organization. Monitoring the number/percent of your customers in the Loyal segment and doing what it takes to increase loyal customers while decreasing those who are vulnerable should provide the focus of any organization.

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The basis for loyalty segmentation should be sufficiently flexible in that it recognizes and accounts for the uniqueness and special challenges of any one business or organization as well as the environment in in which it competes. And yet must also be based on sound, well-tested research principles and validated modeling.

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The challenge for organizations is taking this definition and translating it into actual practice, where specific actions are defined and ideal customer relationships are envisioned. It also means identifying a means for taking this loyalty construct and putting it into measurable terms so that success and failure can be assessed and progress or decline tracked.
Customer Loyalty can be Measured and Monitored
Loyal customers believe the products and services purchased from their supplier are superior to those of the competition. Frequently, they are customers who view their interactions as more than simply transactional. They believe there is a relationship that is bigger than just the products or services they buy. Measuring loyalty means measuring the strength of this relationship between buyer and seller, between the organization and its customer.

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If any of the above is the case, what do you think is likely to happen should a desirable competitor come around and seek out your customer’s business? The easier and more attractive they make it for the customer to switch, the less appealing the above reasons are. Customer loyalty is far more than repeat business.